Importing from Sketchup to Unity

Architectural models from Sketchup have been working straight away when they get to Unity. There is no need to convert them to an intermediate format, the .skp files are good enough. I have this linkedin post (also got a pdf) on importing via .fbx that I didn't try yet cause it wasn't necessary.
Questions to investigate:

1. tried importing in skp format from current Sketchup (June2016) version and it doesn't work, but when trying from older version it works.
2. we need the Pro version to export to .fbx
3. is it better to use fbx or skp?

Unity manual instructions on Sketchuo importing.

Materials

There are 2 kinds (at least for now)

• Physical materials govern colisions: rebound, friction, etc.
• Visual (?) materials govern the interaction with light (that's a very correct way of putting it). They call this Materials. I'll discuss.

Material (visual) properties:

• Albedo -  In reality the definition of albedo is the percentage of light it reflects, whiteness - blackness, but here they use it for the color when there is no light (strange...maybe they mean under neutral, white light). Albedo comes from latin albus =  white. We can assign one value to the whole oblect or a map.
• Metalic (map and slider) - the way it reflects light,
• Roughness - more on the way it reflects light, see diffuse and specular to know more, later on.
• And there are more maps which can be stored in the chanels of the rgb+alpha images 

WHat I don't know yet is how the maps are atributed to the geometry!